The New York Times Deal Book today ran a story about a new hedge fund named Ground Zero Strategic Commodities. The author of the story noted that:
Putting the words “Ground Zero” in a hedge fund name may disturb many people as it undoubtedly conjures up images of the site where the World Trade Center was destroyed nearly eight years ago.
We agree. Raising assets for hedge funds can be hard enough – a manager should try to choose a name for their fund that is not likely to put off potential investors. We have written about hedge fund names before and while it is always advisable to try to have a name which represents the manager or strategy or outlook in some way, it should not be a distraction.
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