Tag Archives: hedge fund name

Deal Book: New Hedge Fund with Questionable Name

The New York Times Deal Book today ran a story about a new hedge fund named Ground Zero Strategic Commodities.  The author of the story noted that:

Putting the words “Ground Zero” in a hedge fund name may disturb many people as it undoubtedly conjures up images of the site where the World Trade Center was destroyed nearly eight years ago.

We agree.  Raising assets for hedge funds can be hard enough – a manager should try to choose a name for their fund that is not likely to put off potential investors.  We have written about hedge fund names before and while it is always advisable to try to have a name which represents the manager or strategy or outlook in some way, it should not be a distraction.


Other related hedge fund law articles include:

Hedge Fund Naming Conventions – How to Name Your Hedge Fund

What should I name my Hedge Fund?

For start-up hedge fund managers, finding the right name for the hedge fund and management company can be very difficult.  You want to be able to convey the message with your name, but there are other considerations such as general hedge fund naming conventions and of course the availability of good domain names (for your hedge fund website).  Below are some general ideas we recommend when asked about naming: Continue reading